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لابد أن نتعرف على معنى السوشيال ميديا حتى نعرف ما الذي نتعامل معه.يجب أن تفي كل حملة على وسائل التواصل الاجتماعي بمعايير معينة حتى تكون فعالة قدر الإمكان وتبرر جيدًا جميع الموارد التي تستثمرها